Buttons on the web are an integral part of user experience. Their goal is to inspire conversion and action from the person on the other side of the screen. But when they’re not implemented well — either in design or copy — they may not be getting any attention at all.
As a user experience (UX) professional, it’s important to know how to best design buttons for the web in 2020. Understanding the important facets of user experience design can help keep your button strategy effective and deliver the results you need.
Why are buttons important in UX?
According to Jakob Nielsen and the Nielsen Norman Group, users read approximately 20-28% of a web page when seeking information, and Nielsen believes 20% is more likely. And experts predict that our attention span these days is even shorter than that of a goldfish — around 8.25 seconds.
So where do buttons fit into this equation?
From websites to apps, buttons can be found everywhere. They lead us through journeys and direct us to the next steps we need. But as our attention continues to wax and wane depending on the devices we use or the information we’re seeking, it’s more important than ever to design buttons that align with user expectations.